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Let’s Get Visible!

Interesting discussion about publishing and marketing from Linda Yezak.

Linda W. Yezak

Now that my manuscript for The Final Ride is finished and awaiting my publisher’s approval, I have to turn my attention toward marketing the thing. I don’t know about you, but I feel like I’ve read a gazillion books about marketing and promo, and it seems they all have the same things to say: have a blog (or not); work the social media; have an Amazon page, a Goodreads page,a Facebook author page; develop a tribe; join organizations. Find a niche. Don’t be spammy. Develop relationships.


All that advice is great for developing your platform, but when it comes to the nuts and bolts of marketing, these books seemed to fall short. There are helpful blogs out there–like Joanna Penn’s, The Creative Penn–where you can get some great ideas, but I need a strategy.

Let’s Get Visible, by David Gaughran helped me develop one. Gaughran goes into…

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Don’t “Google” It

A fascinating turn of events about name brand verbs.

Linda W. Yezak

© Viperagp | - Computer Mouse And Globe Photo © Viperagp | – Computer Mouse And Globe Photo

One of the fun things about being an editor–and I am one, in case you’ve forgotten–is trying to keep up with the ever-changing lexicon. Because of television and technology, we have new words thrown at us all the time. (Even though it’s not new, I just recently learned what TARDIS is.)

Editors have to stay on top of things, like when a client is using a trademarked brand name as a verb. Google is the perfect example. Even my 83-year-old mother asks me to “google” things for her. But according to “Google Calls in the Language Police,” the company isn’t too happy about the way their name is becoming a common household word. You can search the Internet using the Google search engine, but you can’t “google” anything.

Personally, I’m not sure I understand that. If someone…

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Self-editing masterclass snapshots: Characters are grief stricken – how do I stop that becoming monotonous?

Roz knows how to Nail Your Novel

Nail Your Novel

guardgrief-stricken characterI’m running a series of the smartest questions from my recent Guardian self-editing masterclass for novelists. Previous posts have discussed how much extra material we might write that never makes the final wordcount, and how to flesh out a draft that’s too short. Today I’m looking at an interesting problem of pacing:

Characters are grief stricken – how do I stop that becoming monotonous?

One student had a story in which the characters are coping with the death of a close family member. How, she said, could she keep the new developments coming, as the grief process would take many months?

We’d been talking about pacing the story, and how it was crucial to be aware of change. Each scene should present the reader with something new, to keep the sense that the narrative is moving on. That change could be big or small – a major twist…

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What Comes After “Book”

From the pen of my friend Linda Yezak.

Linda W. Yezak


It seems to take an eternity to go from dream to book. I have ideas that float around in my head and never seem to navigate as far as the page, even to sketch the primary components. Others sit in loose outline form in a file on my computer, and still others, few though they are, have made it to Amazon.

For me, the hard part truly begins once the book is out there. You look at this picture, this meme, this almost-accurate graphic, and you see “Book” sitting on an iceberg, and although the reader boat is in the vicinity, it’s heading the wrong way. Smart sailing. No boat wants to collide with an iceberg. Somehow, you have to change the image to that of a welcoming tropical island. After all, islands go just as deep.

Folks who are great at marketing know how to make their books appeal…

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