Category Archives: Guest Poster

Gray or Grey?


Google and Vocativ recently paired up to investigate which words people have trouble spelling. They released a list of the most problematic terms by state based on search data, and the word grey appeared a staggering twelve times. So is grey incorrect?

Grey and gray are both accepted in the English language. They refer to a color of a neutral tone between black and white, and can also be used metaphorically to convey gloom and dullness. However, gray is the more popular spelling in the US, while grey reigns supreme in the UK. For centuries, the one letter difference between gray and grey has left people wondering if the two have different meanings.

Both spellings evolved from the Old English termgrǣg and have retained their primary definition as a color, but many people have sought to assign grayand grey to slightly different shades. For instance, in his work Chromatography; or, a Treatise on Colours and Pigments, and of their Powers in Painting published in 1835, the chemist George Field wrote that gray “denotes a class of cool cinereous colours in which blue predominates,” while Field reserves grew to describe a more neutral shade. However, such nuanced distinctions are not observed in popular usage today.

EL James’s best-selling novel Fifty Shades of Grey, along with the blockbuster film of the same name released earlier this year, may have contributed to increased uncertainty about how to spell the term in recent years.

Rest assured that when it comes to the tones between black and white, both grey and gray are acceptable spellings in the English language. If you do find yourself trying to remember which side of the pond uses which spelling more often, keep in mind this mnemonic trick: England begins with an e, while America begins with an a.

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Bound to Build Content

5 Brilliant Can’t Miss Details Tell You How To Write an Ebook

Guest Posted By Jan Verhoeff
Building content for an eBook is quite an experience. Any writer who has pulled information for writing one will agree, the topic often changes through the process. The title starts out as something workable “Building a Business Online” and becomes quite weird “The Attributes of Budding Gestation on the Sea of Cyber-land”, all long before it becomes a feasible heading of “Learn How to Make Money Spewing Absurdities into the World of Blog-dom”.

Blogs and websites are built on content. eBooks written for internet distribution are often based on content that can be bound together in one unitized thought, given a specific heading called a title. To be honest, nothing in the eBook is new, different, or sublimely profound; it is simply packaged for simpler digestion and projection into a reliable returns.

So, what is content?

First Brilliant Detail: Content

Gathered from the experience of a person ego-tripping on Guru Status, the content of the average eBook is simply reconfigured facts, specifically arranged for dynamic impact on the reader, with intent to humor the readers emotional response system. If the first reader reaction is tears, most Guru’s go back to the drawing board and try again. However, in all honesty, a Guru with enough clout to write an eBook most probably has enough information to keep his reader in stitches trying to keep up with the power struggle going on in his own mind, as he strives to achieve greatness himself, while emulating a total stranger.

Second Brilliant Detail: Emotion

Since content is aimed at gaining a positive emotional response from the reader, the proponent of gaining that response would be words. Any average word Guru understands the importance of using words that inflict emotion on their reader. The intent is to bring the reader a near death experience of exquisite joy, dance along the suspenseful edge of pain, or engage them in an arousing game of romantic cat and mouse. Out objective through all of this of course is to ‘get the attention of the reader’.

Third Brilliant Detail: Projection

Once all those emotions are created, we have to bring the reader to the brink of experiencing them, and we call this projection. We project the emotions we want the reader to feel into their subliminal understanding and focus their concentration on our ultimate desire. Of course, our ultimate desire is that the reader should want to purchase whatever incredible opportunity we project onto their emotional response and make us money. Their titillating response to our emotional ploy becomes a necessity, and we must acquire their focus.

Forth Brilliant Detail: Titillation

How do you titillate a prospective buyer into purchasing a product they don’t need. You convince them. They say sex sells, so sell it baby. Give the prospect what they want a titillating omnipresent experience of unbelievable joy and they will buy. Draw them in with a tantalizing title that attracts their passions and turn them on with content that evokes an essential desire.

Fifth Brilliant Detail: Desire

When you reach that plateau where their dreams are fulfilled, all their goals are going to be met, and you’ve replaced their need for oxygen with the required resource of your eBook, they can no longer function without your product and their desire is immeasurable your job is done. The book is sold, and you’ve no other reason to focus on that book, you start all over with a new project, create a need, and focus deliberately on attracting the right kind of clients who need your product more than they need air to breath.

Bound your eBook in a cover that emits emotional appeal and drives prospective clients to the brink of suspenseful desire, awaiting the arrival of this download, and you’re off. The finish line is in sight! Go for the gold.

Go for the gold – build on your resources – Market Guru Jan Verhoeff can help you.

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Writing Tips

How to Write Clear Concise Copy With a Flair For Style

Guest Posted By Jan Verhoeff

What’s your style? Perhaps you’re frivolous and like lots of color and accessories? If you’re writing and that’s the way you choose to write, you may have trouble getting your point across. But, that doesn’t have to mean you change your style. Just tweak your writing a bit and you’ll be fine.

Stick to the Point –

Here’s a great clue… Stick to the point of your article and your frivolous style will automatically be tamed to perfect clarity.

Spell Check –

Important. Don’t misspell important words, or unimportant words. They’re all important. Check and double check any synonyms to make sure you spelled the correct word.

Identify Key Topics and Sub-Topics –

Headers and sub-headers make your writing more readable and give the reader a place to rest their eyes while checking your topic. This is particularly important for long pieces.

Originality Counts –

Presenting your topic in a unique and different way tops the greatest NEW concept, because it gives more readers the option of understanding the same old data that has actually brought us to this place in time. Try new words to describe the same old concepts.

Understand Value –

How many times have you said, “I wish I knew…” Whatever it is, the topic probably wasn’t that far out in the wild blue yonder, but rather may have been something as simple and every day as how to tie shoes. Every piece of information has value, some more than others. Everything you have to say will ultimately be valuable to someone.

Someone I your audience is waiting for YOU to write what they need to know, and they will not understand it until they read what YOU say. Trust me, whatever it is you’ve been meant to write – there’s a reason.

Are you ready to put words on paper and write?
Go to and learn how you too can write for profit. The secret of writing for profit is truly no secret at all, anyone can do it and it’s easy to write for profit.
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