Focusing time on your marketing platform also needs to include your author blog. Here are some tools to assess its usefulness to you.
An author blog can have many functions, but I would say for me it boils down to two: 1) a landing page for my writing endeavors so there’s something to see when a reader Googles me or my books 2) a way to build a tribe, a following, a fan base, a group of readers […]