Too many authors write a story synopsis for their back blurb. Joanna Penn will show you how to do it right.

You pick up a book because the cover or title looks interesting. The next thing you do is read the back blurb, or if you are online, you read the first excerpt which is usually the same thing. At basics, the back blurb is a sales pitch. It has to be almost an exaggeration of your story that entices the reader to buy, or at least download a sample to their Kindle or iPad. How do you write good back blurb? This is a list of what featured most often from a number of bestselling thrillers reviewed as research from

Source: How To Write Back Blurb For Your Book | The Creative Penn