The Myth of the Average Reader

Things to consider when you are writing for or marketing to the “average reader.”

There is no such thing as the “average reader.” I usually see references to this mythic creature — the average reader — in one of two contexts. First: “I’m going…

Source: The Myth of the Average Reader

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s