Now that my manuscript for The Final Ride is finished and awaiting my publisher’s approval, I have to turn my attention toward marketing the thing. I don’t know about you, but I feel like I’ve read a gazillion books about marketing and promo, and it seems they all have the same things to say: have a blog (or not); work the social media; have an Amazon page, a Goodreads page,a Facebook author page; develop a tribe; join organizations. Find a niche. Don’t be spammy. Develop relationships.

Absolutely.

All that advice is great for developing your platform, but when it comes to the nuts and bolts of marketing, these books seemed to fall short. There are helpful blogs out there–like Joanna Penn’s, The Creative Penn–where you can get some great ideas, but I need a strategy.

Let’s Get Visible, by David Gaughran helped me develop one. Gaughran goes into…