Don’t “Google” It

A fascinating turn of events about name brand verbs.

Linda W. Yezak

© Viperagp | - Computer Mouse And Globe Photo © Viperagp | – Computer Mouse And Globe Photo

One of the fun things about being an editor–and I am one, in case you’ve forgotten–is trying to keep up with the ever-changing lexicon. Because of television and technology, we have new words thrown at us all the time. (Even though it’s not new, I just recently learned what TARDIS is.)

Editors have to stay on top of things, like when a client is using a trademarked brand name as a verb. Google is the perfect example. Even my 83-year-old mother asks me to “google” things for her. But according to “Google Calls in the Language Police,” the company isn’t too happy about the way their name is becoming a common household word. You can search the Internet using the Google search engine, but you can’t “google” anything.

Personally, I’m not sure I understand that. If someone…

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